APPROACH
- Baseline Pricing saving 20% of effort? by mapping client’s database with Dun & Bradstreet to acquire Company Profile Information.
- Optimal discount Structure using look alike analysis reducing the overall targeting cost at campaigns.
- Automated & optimized claims allocation by comparing cost per lead and past transactional data.
- Automated dashboard and simulator to help Sales and pricing identify insights and opportunities
KEY BENEFITS
- Pricing and Sales Strategy teams got more visibility into the reasons behind the missed opportunity
- More time and dollar savings by moving to automated claims processing process
RESULTS
- $3.6M in missed opportunity identified
- 10,000 claims a year validated & processed in under 10 minutes after automation, compared to, sometimes, days spent on a single claim in the old process
- Dashboard and simulator integrated into Salesforce.com application for easy adoption